The Future of Fashion ИЛИ Будущее Моды
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| The Future of Fashion ИЛИ Будущее Моды

Привет всем.
Не знала, куда лучше это вставить. Но, думаю, здесь, по теме будет.
Вобщем, задумалась я как-то: А какое же будущее ожидает Моду /Индустрию Моды?

the term fashion might better be termed trend / Термин "Мода" лучше назвать "Тренд"/ "Марка":
http://www.uri.edu/hss/tmd/tmd402G/about_fashion.htm

Report: The future of fashion?

Source: LCF, 29 June 2005
Submitted by C.Ejiogu <mailto:CATHERINE_CTI@YAHOO.CO.UK>
At a recent briefing at London College of Fashion (LCF), BT futurologist Ian Pearson outlined the future possibilities of using technology in fashion.

Technology is becoming an increasing consideration in fashion design, but so far there has been little in the way of commercial product. This will change dramatically, however, if British Telecom futurologist Ian Pearson is correct.

At a recent briefing at the London College of Fashion (LCF), Pearson outlined how futuristic technologies could play a part in fashion. How about accessories that double as personal photo projectors, able to display pictures on any surface in front of the wearer? Or clothes made from electro-responsive materials that, by use of an embedded electrical current, can change shape to suit different parts of the day?

Pearson's ideas are based on future projection, taking developments that are happening now and following them forward to a logical conclusion. There are no guarantees, and many of his suggestions are hypothesis, but several are also rooted in actual research that is happening now.

Many of Pearson's key ideas are based on using fashion as communication, with advances in technology increasing the ways that this is possible. Two important developments include:

* Thin, flexible displays to enable video images in clothing.
* Developments in ultra-high-density storage, meaning fabrics can store masses of data on tiny chips.

Also important to Pearson is the idea of sharing personal data. An ego badge is one idea, which is an intelligent personal information exchange between people via a piece of jewellery. Similar in idea is the business card ring, where people can swap information by shaking hands or radio/infrared transmissions.

'Fashion is moving into gadgetry – for instance the choice for iPods [as mp3 players] is based on fashion rather than function,' said Pearson.

Of course, following through this idea for personal communication means that people in the future could be bombarded with information and messages from a variety of sources (people, advertising, shops, etc) and so a digital bubble will act as a personal firewall – only letting in data from where it is wanted.

Perhaps Pearson's most outlandish suggestion for the future is that of virtual worlds where people can live as if it was the real thing.

An active contact lens with a virtual retinol display would help to create an augmented reality allowing lifelike computer-generated information and images to be overlaid on the real world. Pearson claims that prototypes will be in the lab by 2010, and in the shops by 2015-20.

'Graphic chips will soon be able to offer lifelike, real-time images to make compelling virtual environments for business, shopping, education, games, etc,' said Pearson. 'There will also be nervous system links so that we will be able to feel everything too.'

All very exciting, but where does fashion fit in? It's all to do with duality, says Pearson.

'People and buildings will be able to emit an interactive digital "aura" using wireless LAN, giving a dual appearance,' he says. The virtual world would be dynamic, where a person's appearance could alter depending on who they were interacting with, and Pearson likened it to the way some internet users are currently paying real money for computer-generated items to use in role-playing games.

'Fashion will move into the virtual world,' he said.

Back in the real world, nanoparticles in make-up, which align with an electrical field, could mean that people are able to change their appearance during the day. Similarly, video tattoos – based on displays as small as skin particles – could soon offer changeable visual communication on the body.

'There is a whole new era of fashion,' said Pearson. 'We're also seeing a decoupling of form and function – you can now design things how you like and have the function how you like as well.'

The visit was hosted by Sandy Black, who is leading a project at the LCF called "Interrogating Fashion: New Paradigms for Fashion Design in the 21st Century" and researching the conveyances between fashion and technology.

The project, by LCF students and in conjunction with other researchers and universities, includes research into:
* 3D body scanning.
* Integrated soft circuits.
* Embedded technologies.
* Colour change and responsive textiles.
* Light-emitting polymers.
* Interactive jewellery.
* Nanotechnology.

'In the next two to three years there will be some form of product out there, and it will take off from there,' says Black.

Полная версия:
http://www.tcn-uk.org/siteassets/documents/TCN/F/7/F74348B3-FBAF-4AFD-994F-9AC0A8F43FA2/1/Qtr2Yr05%20The%20Future%20of%20Fashion.pdf

Сокращенный вариант:

The future of fashion

BT futurologist Ian Pearson explores how fashion could get a whole lot funkier...

Fashion is really just starting to interact with the information technology (IT) world. Today there are already 'cool' gadgets and wearables, but tomorrow, we will see whole new domains where fashion can play a key role.

The biggest of these is the duality of appearance - where we may appear one way in the physical world, and have a whole range of digital appearances in the augmented reality and virtual environment worlds. This will lead to many people designing for themselves.

Along the way, electronics will continue to shrink in size to a point where it no longer significantly need affect the form of the object that carries it. Form and function will be separated, at least as far IT is concerned.

New materials and devices
Fashion is often at the forefront of technology usage. Many new materials and technologies are used in textiles and accessories when they are still too expensive or primitive for other uses.

The next decades will see the gradual convergence of nanotechnology, biotechnology, information technology and cognitive technologies. Typical results will be materials with different tensile, thermal and optical properties, integration of IT into fabrics, and linkage of our bodies to the network for medical and communication purposes, via clothing or skin-wearables.

Thin, flexible displays are becoming available already, and we will undoubtedly see them built into clothing with increasing frequency. This will be both for body adornment and functional uses.

A wide range of electronic devices can already be built into clothes and this will increase. New fabrics are already being developed to provide power generation - using solar power, electromagnetic, thermal and mechanical means.

Storage technology is improving extremely quickly and we may expect massive amounts of storage to be available in very small volumes, so that people can take all their files, music and videos with them - integrated invisibly into small devices or clothes.

Ambient intelligence, smart environments
Clothes will be part of the ambient intelligent environment we will inhabit in a few years' time. There will be myriads of chips all around us - in building infrastructure, furniture, gadgets, clothes, foods, packaging, even on our skin and inside some peoples' bodies (for medical and security purposes).

Chips in the environment or on our person will offer processing, storage, sensing identity and communications. The resulting smart environment will know who we are, what we are doing, where we are, to the nearest few millimeters, and all about us, subject only to our own preferences and privacy or security laws.

Form and function
As we head down this smart environment road, we will see an almost total decoupling of form from function. Almost any amount of electronic functionality can be associated with something without necessarily affecting its form.

Chips will be physically very small, so can be hidden anywhere, and any functionality that won't physically fit into a device can be accessed via the smart environment. This means that fashion designers can add a wide range of functions to something without needing to change its design.

Digital bubbles
The smart environment could offer many advantages and disadvantages for people. Potential abuse by marketing departments will necessitate the development of digital bubbles that protect us from the flood of unwanted electronic information coming at us from all angles.

These bubbles will act as an electronic force field and personal firewall. But of course we will want some information and want to communicate to some degree with the smart environment, so it must be a semi-permeable force field that allows information through it selectively.

What we want and need depends heavily on context, so large amounts of artificial intelligence (AI), security and profiling technology will be needed.

Duality of appearance
Various sensors on and about our person will monitor our behaviors and physical characteristics, and respond accordingly. One of the areas that computers may want to share with other people's digital bubbles is that of personality characteristics.

An ego badge would alert us to other people that are likely to be of interest to us so that our social and sex lives would improve. A related device is the active contact lens, which uses tiny lasers and micro-mirrors built into a contact lens with circuitry and power supply, to raster scan a high resolution image onto our retinas. This is called direct retinal projection.

Any computer generated images could be superimposed on what we see in the real world. We would be able to modify how we see other people so when you meet people you could change how they look. Beauty will be quite literally in the eye of the beholder.

This brings us to the heart of how fashion will change. Suddenly we have to worry about our digital appearance as well as our physical appearance. And digital appearances can be infinitely diverse.

We will not be limited by the properties of physical materials, or have to have the same appearance for everyone looking at us, nor even have the same appearance all day. Our appearance can be different to each viewer and different each time they look at us.

So fashion designers will need to design virtual fashions, and these will need to be dynamic and context sensitive. Dual appearance dictates dual fashion.

One of the accessories that we might need in such a world is the digital 'aura generator'. This will act as a sort of wireless web server that radiates our digital appearance into the nearby space.
It is almost like the hologram generators that science fiction fans will recognise from Red Dwarf. The main difference is that it will make us look different to different people.

DIY fashion
Finally, with increasing assistance expected from AI in all walks of life, we should expect that people will often want to design their own clothes - making most of the artistic decisions and letting the computer sort out the technical stuff.

As local production becomes more widespread, self design may become very popular indeed. How much this affects the market for professional fashion designers will thus depend on how much relative skill and creativity they really have, as well as on how much effort people can be bothered to invest in designing themselves.

Перевести на русский можно здесь:
http://www.translate.ru/text.asp?lang=ru

Модераторам: Извиняюсь, что так много текста на английском, но, я думаю, оно того стоит.

Перевести конечно можно, чтобы с минимальной потерей смысла, то фрагментами не больше одного предложения... Может быть, конечно, найдутся англоговорящие люди, развеют нашу темность лингвистическую 🙄. А вообще здесь русскоязычный форум...

Я год назад хотела поступать в аспирантуру как раз по одному из таких направление - нанотехнологии, но к сожалению в моем вузе нет такого да перспектив к развитию очень мало, несмотря на то, что сейчас наш президент всерьёз взялся за развитие этого научного направления.

Действительно, уже несколько лет ведётся активное исследование в области новых физических возможностей текстильных материалов. К примеру сейчас в Италии одна научная фирма выпускает ткань с памятью формы и шьют из них рубашки, у которых рукава сами заворачиваются, реагирую на температуру среды и температуру тела меняя при этом очертания и объем. Так называемая рубашка для ленивых.. Эта ткань не мнется, её можно спокойно кинуть в чемодан, потом достать и она тут же расправиться. И стоит эта рубашка для ленивых 3750 долларов..!... И всего в мире 200 штук (сейчас может чуть больше)

Так как вы думаете, что будет с модой в будущем? Для нас, средних обываетелей - ничего, поскольку таких денег, некоторые даже за два года не зарабатывают....

Мне кажется, ещё лет 10-15 ничего координально не изменится, а может наоборот, все вернется в старым натурльным проверенным средствам.

К примеру, уже сейчас установлено, что продукты, которые были произведены с помощью нанотехнологий, приводят к раку легких, заболеванию сердечно-сосудистой системы.

Вообще, если говорить о внедрении таких технологий в жизнь, то встает много этических вопросов. Почему? Потому что человек в данном случае, посягает на права Творца и это всего лишь биороботы, которые, приобретя (как вам не показалось бы странным) интеллект могут выйти зи под контроля или отрицательно воздйствовать на существующуюю органику.

Я понимаю, что ученым интересно исследования в этой области, но никогда ещё техника не стояла поверх жизни. Так или иначе Природа вернет свое.

Возможно для многих покажется странным и сумбурным, то что я написала. Просто я читала труд по развитию нанотехнолгиий американского ученого... Знаете. мне стало страшно...


 
 
 

 
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